How Good Web Design Will Drive Your Brand Forward

A quality website can help establish a business more quickly than most people realize. We live in a digital era that requires your business to have an online identity for your target market to find you and to make your company consistently visible.Your business will gain much recognition if you have a well-designed website that […]

How to Choose A Domain Name That Will Grow Your Business.

For your business to be easily found and thrive online, choosing the right domain name for your website is essential. You may already have a domain and website set up and thinking about a name change. On the other hand, you may have a name in mind, and now you’re looking to launch your website. […]

Does Your Business Website Communicate Effectively 

A business’s website primarily communicates information about its brand, products, and services.  How your website communicates is becoming increasingly important in this digital transformation era.  Today, your customers rely heavily on digital channels to engage and connect with you. Clear and concise digital communication can be one of your most valuable marketing tools for generating […]

What Your Logo Should Say About Your Business

Your logo is the face of your business and most likely the first experience someone will have with your visual brand. A captivating first impression is essential for your business to become memorable in the minds of your target audience. If your logo is mediocre, your business will be judged accordingly… Studies reveal that Millennials […]

Empire Influence Branding Method: How we build successful brands.

Why is it essential to know the purpose of a website? Empire Influence is a business and brand development agency focusing on making brands visible and positioning them to become a reputable authority in their niche (genre) or area of expertise. Our branding methodology applies a systematic approach to creating and developing a business’s brand […]

What’s the Purpose of Your Website?

Defining your digital strategy begins with knowing the purpose of your website. How would you describe the type of website you have or want? Do you know what the website’s primary purpose is or will be?   This post will cover the seven most common types of websites, provide examples, and encourage you to reflect […]