BLOG 

creative culture

News, Trends and Insights.

What Your Logo Should Say About Your Business

Your logo is the face of your business and most likely the first experience someone will have with your visual brand.

A captivating first impression is essential for your business to become memorable in the minds of your target audience.

If your logo is mediocre, your business will be judged accordingly…

Studies reveal that Millennials and Gen Z prefer how you present your business online over in person (brick &mortar).

Logos - what exactly are they?

Logos are graphic marks made up of symbols, colors, and text.
Logos help us convey ideas, concepts, and thoughts and build an identity within a business. The overall identity of the business is a brand.

Although your logo is not your brand, it plays a starring role, and an intentionally thought-out, captivating logo design will help you establish yourself as a reputable brand in a competitive space.

Logos can make a company memorable.

A logo can instantly spark feelings and thoughts about that brand. A good logo can be a visually aesthetically pleasing element, and it can trigger a positive (or negative) recall about your brand that the name of your company alone might not.
Think of a well-known company like Nikes logo. What feelings does their logo evoke? Motivation – Strength or maybe that you can do anything you put your mind to.

That’s what a well-thought-out and designed logo do.
Studies show even toddlers are brand-conscious and can recognize businesses by their logos. That’s the power of a professionally-designed logo.

Your logo should say these 4 things about your business.

A logo can instantly spark feelings and thoughts about that brand. A good logo can be a visually aesthetically pleasing element, and it can trigger a positive (or negative) recall about your brand that the name of your company alone might not.
Think of a well-known company like Nikes logo. What feelings does their logo evoke? Motivation – Strength or maybe that you can do anything you put your mind to.

That’s what a well-thought-out and designed logo do.
Studies show even toddlers are brand-conscious and can recognize businesses by their logos. That’s the power of a professionally-designed logo.

 

I’m a professional and take my business seriously.

When first launching your business, visual branding might not be a top priority on your endless list of to-dos. But it should be. A professional logo is right up top with the products or services you intend to sell. 

We have a lot of our rebranding clients that started off thinking that hiring a professional designer is too pricey or that they “couldn’t afford it yet,” so instead, they spend hours, days, or months DIYing it (time = money).

Or maybe, took the cheap route and bought a discounted logo from a freelancer on Fiver or downloaded a ready-made logo from sites like iStock and called it a win.

What ends up happening is you spend 1–2 years using that mediocre logo art, colors, and fonts, building your entire brand around it, putting it on everything and everywhere, and not getting the recognition they know they should have. Or you run across another business with the exact same branding and logo because what you have isn’t proprietary to your business and brand. 

Then a lightbulb goes on, and they finally understand the value of professional branding.

They come to us ready to invest in their visual rebrand, so they can t take their business to the next level.

Save yourself time and money and get a professionally designed logo from the start with a designer who understands your business industry, target audience, future goals, aesthetics, and brand strategy. 

 

 

You know what your brand represents.

Logos are a point of identification. They’re a symbol people use to recognize your brand and what you stand for. 

Your core values are visually represented and communicated through your logo. It is the foundation of your brand identity, similar to how your values are the foundation of your business.

It serves as the foundation for the narrative on which the brand is built. This element is so crucial because it gets translated into ALL of your branding materials (newsletters, social profiles, merch, etc.).

Every small business logo we’ve designed tells a story.

 When you look at your logo, what does yours represent?

 

 

You understand the audience that you are trying to reach.

Your logo (or the face of your brand) needs to produce an emotional effect on your audience because this is how you will foster brand loyalty. 

Consumers want to feel something, and in those feelings, they will know if they like and trust you enough to try and ultimately buy from you.

If your logo doesn’t effectively communicate who you are and what you have to offer you will miss valuable moments to make your business stick in the minds of your audience. 

 

You are unique and modern.

Every business wants to stand out amongst the crowd, and a captivating logo is how you separate your business from the competition.

Your logo should introduce your company as an authority in your industry on first contact. 

So having a logo that looks outdated, generic, or antiquated will give off the perception of the same old same. 

Human attention spans are incredibly short, so you need to grab attention and convince your audience that you are something new and exciting in 2 seconds or less.

Since most brand interactions happen online, it’s essential that your logo is formatted correctly on each platform and you have a well-designed and cohesive presence on everything you do on the web.

Your logo should encapsulate your brand to create an identity that people will relate to and recognize.

Are You Ready To Be A Game Changer?

Do your logo and website scream “I’m outdated” to potential customers?
Are you on an antiquated website platform that you can’t manage?
Are you pivoting your service offerings? Or is your business just long overdue for a rebrand? We can help.

If your logo isn’t saying these four things, its time to consider a rebrand. We have a team of in-house industry experts and designers ready to help you create a brand that makes some noise and builds authority.

 

Share This Post

Ready To Get Started

Do you have questions about our services or want to discuss the details of your business and brand  with one of our specialist?

We would love to hear from you.

Pick a date and time for a  free 15 project consultation.

📞 1-844-207-4745  |   ✉️ [email protected]

© 2022 EMPIRE INFLUENCE  All Rights Reserved.  

New Orleans  |  Atlanta  |  Las Vegas