A business’s website primarily communicates information about its brand, products, and services.
How your website communicates is becoming increasingly important in this digital transformation era.
Today, your customers rely heavily on digital channels to engage and connect with you.
Clear and concise digital communication can be one of your most valuable marketing tools for generating brand awareness and interest.
Our team has compiled the top must-haves for successful website communication.
Navigation that is easy and logical
To get started, let’s talk about website navigation.
What is the first thing you see when you walk into a clothing store? The checkout? of course, Not.
You see, the mannequins wearing beautiful outfits that draw your attention.
Before heading to the fitting rooms and checkout, you can browse the store, exploring different sections and discovering different items.
There should be a similar buying journey on your website.
The homepage of your website should grab attention and direct visitors to different sections.
To complement the visual element of the shop, these sections should be logically organized and paired with multimedia (images/videos).
Visitors should be able to navigate to the desired final conversion, whether it be the checkout or booking a demo, in just a few clicks.
Additionally, visitors should be able to enter and exit the digital journey quickly.
They should be able to quickly navigate to their basket on your website if they leave after adding something to their basket before paying.
An easy and logical navigation system throughout your website will help visitors understand what you want them to do: become customers.
Consistent Branding Throughout
Brand cohesiveness is critical for a successful website.
Each page of your website needs to look like it’s part of a whole, as it makes your business instantly recognizable.
- The businesses logo should be prominently but organically displayed on each page of the site.
- Pick a color scheme and stick to it – this is another easy branding strategy. Your website will instantly look professional and cohesive.
Use the same font style for headings and text throughout your website.
- The language you use is just as important as the visuals when it comes to branding.
Visitors can learn a lot about your business from the tone of your website.
The tone should be formal if your audience is professionals and businesses or casual and informal if your business is aimed at millennials.
Your website should communicate a consistent message and brand both visually and verbally.
The About page
This page is where you can specifically communicate your business type.
It is all about your roots, your growth, and your values that make your business unique and can make it stand out.
Here are some key points to communicate:
- A brief history of the business, explaining its foundation and growth
- Your Mission statement, your promise to your customers, and how you can help them.
- Define your business’s core values.
- Give your visitors a glimpse into your organization’s Team members.
Frequently Asked Questions
For optimal website communication, Frequently Asked Questions (FAQs) are essential.
You can use this to answer some of the visitors’ most common questions about your business.
It is common for potential customers to have questions during the decision-making process.
They immediately gain a better impression of a brand when they can find these answers on your website without contacting customer service.
Each business has its own FAQs.
Your customer service team will know the most frequently asked questions.
If you sell a product, you should address deliveries and returns; if you sell a service, you should address renewals and cancellations.
Live Chat
Your website communication will be taken to another level with live chat.
You can increase conversion rates, lead generation and improve customer service by providing real-time customer service.
a Blog
Having a blog shows customers your authority
To establish your position in your industry, you should share information your target audience would be interested in learning about. By providing valuable information, you can generate new visitors and increase the rate of return visitors through blogging.
social media buttons
You can promote your business by adding social buttons in prominent places on every page. Social media makes it easy for people to follow your business and stay up-to-date.
Testimonials & Case studies
Your business’s testimonials are customer reviews.
This digital version of word-of-mouth is a great way to communicate brand credibility through your website.
Having positive testimonials on your homepage is also free advertising.
Case studies are similar to testimonials but go into more detail about how your business helped a specific client.
You can use these to express why your organization is the best choice for solving the visitor’s problem.
Have case studies from various customers detailing how your business has solved different problems; this will help you reach a wider audience.
Pricing page
A pricing page should always be part of any website that sells a service or product.
It should be easy for your customers to find your prices since the price is often a big deciding factor for them.
Providing an example of prices and allowing visitors to request a personal quote is a good practice if you offer a service that pricing is determined by the services required.
If you provide price information, you can ensure that all inquiries you receive are genuine.
The Takeaway
With the tips in this article, you can transform your website into an effective communication powerhouse that will generate leads, drive conversions, and provide customers with the best support.
Are You Ready To Be A Game Changer?
Do your logo and website scream “I’m outdated” to potential customers?
Are you on an antiquated website platform that you can’t manage?
Are you pivoting your service offerings? Or is your business just long overdue for a rebrand? We can help.
If your logo isn’t saying these four things, its time to consider a rebrand. We have a team of in-house industry experts and designers ready to help you create a brand that makes some noise and builds authority.
