What Your Logo Should Say About Your Business

Your logo is the face of your business and most likely the first experience someone will have with your visual brand. A captivating first impression is essential for your business to become memorable in the minds of your target audience. If your logo is mediocre, your business will be judged accordingly… Studies reveal that Millennials […]

What’s the Purpose of Your Website?

Defining your digital strategy begins with knowing the purpose of your website. How would you describe the type of website you have or want? Do you know what the website’s primary purpose is or will be?   This post will cover the seven most common types of websites, provide examples, and encourage you to reflect […]